SLA's Continuing Education Program

From: Special Libraries Assoc. (speclib@capcon.net)
Date: 04/18/94


Register for the Middle Management Institute!
"Management Skills" and "Marketing and Public Relations"
June 10-11, 1994
Atlanta, GA

The Middle Management Institute (MMI) is designed to increase job effectiveness
and professionalism as it grooms managers for leadership roles. Participants
should be familiar with the basics of management and have a working knowledge of
current office and information technologies.

Topics of discussion for the two units offered in conjunction with SLA's Annual
Conference include:

"Management Skills"
     The Role of Corporate Culture
     Management Style and Group Dynamics
     Management Communications
     Problem Solving and Decision-making
     The Planning Process

"Marketing and Public Relations"
     Marketing and the Information Center
     The Marketing Mix
     The Power of Promotion
     The Marketing Plan

For further information or to receive a copy of the 1994 MMI brochure, contact
the Special Libraries Association's Professional Development Section at (202)
234-4700 ext. 649 or send an Internet message to SLA1.CAPCON@NET.



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